Foodspark - Food Data & insights

  DaaS and Big Data in Advertising The goal of traditional advertising was to reach out to your whole target demographic in the same way. However, with the introduction of the internet, this situation has altered (especially behavioral targeted ads). Even so, after a certain period, the Click-Through Rates (CTRs) plateaued. You may have seen an increase in highly targeted ads, including bothersome remarketing ads, in recent months. However, according to one study, this appears to have worked, as seen by a 62% rise in CTRs in 2013 compared to the previous year. Today, businesses have access to a lot of data in the form of comments, tweets, followers, clicks, likes, and other forms of social media interaction, all of which have significant untapped potential. When combined with macro-level information from ad agencies, this unstructured data can create excellent communication opportunities. Companies that use big data in advertising should ask themselves two questions: how can they analy